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Product Description

Completely updated and revised, the second edition of Cruise Ship Tourism covers the economic, social, and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students, and industry professionals.This second edition:- Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning, and destination development.- Includes case studies throughout, translating theory into practical management advice.- Comprises contributions from over 50 international contributors to portray a truly global perspective.- Provides numerous full-color illustrations to bring the subject to life.Brought to you by major names in the field, this new edition is a valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism and an invaluable resource for researchers, students, and industry professionals concerned more widely with tourism and business development.